Your work changes lives. Let's make sure the right people can find it
I help heart-led entrepreneurs translate their vision into words and pathways that convert — so the people who need your work can actually find it, understand it, and say yes to it. Request an AuditYour work changes lives. Let's make sure the right people can find it
I help heart-led entrepreneurs translate their vision into words and pathways that convert — so the people who need your work can actually find it, understand it, and say yes to it. Get Your FREE AuditYou’ve built something that matters. Maybe it’s a coaching practice, a wellness business, or a certification program training the next generation of practitioners.
But if you’ve hit a growth plateau, it’s likely because
the transformation you offer is clear to you — but invisible to them.
You’re not struggling because your work isn’t valuable. You’re struggling because translating transformation into clarity is hard.
Here’s what’s probably happening:
You're too close to see the gaps.
The transformation, benefits and details that are obvious to you are invisible to your clients.
You're ovewehelming them with options
You have too many pathways, unclear next steps, or expect your potential clients to know insider lingo.
You're hiding the information they need
Your pricing is buried, the ROI of your programs is unclear, and prerequisites to join are missing
Your site is not optimized for how they browse
Your site is optimized for desktop users, but you haven’t noticed that 82% of your users are on mobile
“Mind-blowing!”
“The brand messaging and website Hanna-Mari built for my coaching business is absolutely mind-blowing! I haven’t even done any social media or ads yet and it’s already converting a few clients each month!
The structure she built is just so clear. And mind you, my clients have ADHD.”
Ülle S.
ADHD coach
Interestium
“Mind-Blowing!”
“The brand messaging and website Hanna-Mari built for my coaching business is absolutely mind-blowing! I haven’t even done any social media or ads yet and it’s already converting a few clients each month!
The structure she built is just so clear. And mind you, my clients have ADHD.”
Ülle Sepp
ADHD Coach
Interestium
But just imagine if you could instead…
Speak about your work and your programs with confidence
See your conversion rate increase by 2x+ without spending more on traffic
Watch the right people self-select because your pathway is so clear
Stop losing revenue to fixable friction that you didn’t know about
Feel proud of how your site represents your work
Have your team do deep work, not answer the same questions daily
The people who need your programs the most should have an easy way to find them and an even easier way to say — yes!
Hey, I’m Hanna-Mari
I’ve spent 12 years in product management, marketing & sales — optimizing user experiences, diagnosing conversion funnels, and managing multi-million dollar product launches.
I know how to look at a customer journey and see exactly where people drop off.
But I’ve also spent 20 years as a student in the health & wellness space and investing tens of thousands of dollars in programs and courses. I know what it feels like to land on a certification page, try to find pricing, get confused about pathways, and leave without enrolling.
That’s why I see things you might be missing.
Most marketing consultants understand funnels. But they don’t understand transformation.
Most transformation-focused entrepreneurs understand their work deeply. But they don’t understand conversion architecture.
I live in both worlds.
I see your enrollment pathway (or your messaging) through two lenses simultaneously:
- The product leader who knows how to diagnose and fix conversion issues
- The heart-led entrepreneur and certification student who knows what it feels like to be on the other side of the buy button
You’re too close to your work to see it clearly. I’m not.
“You should work with Hanna-Mari!”
“I thought my website was working well and speaking to my ideal clients. But once Hanna-Mari took me through her approach I realized that I was immediately jumping into my experience and qualifications and selling before I had truly connected with my customer.
Hanna-Mari was able to not only help me with my overall positioning but also developed a website wireframe with the optimal order of website modules and calls to action.
I have no doubt that the work we did together will increase sales of my coaching program and allow my customers to feel more at ease with their decision to trust me and work with me.
If you want to improve your messaging, talk directly to your ideal customer, and improve the conversion rate on your website to improve sales, you should work with Hanna-Mari! “
Casey McGuire Davidson
Sobriety Coach
Hello Someday
“You should work with Hanna-Mari!”
“I thought my website was working well and speaking to my ideal clients. But once Hanna-Mari took me through her approach I realized that I was immediately jumping into my experience and qualifications and selling before I had truly connected with my customer.
Hanna-Mari was able to not only help me with my overall positioning but also developed a website wireframe with the optimal order of website modules and calls to action.
I have no doubt that the work we did together will increase sales of my coaching program and allow my customers to feel more at ease with their decision to trust me and work with me.
If you want to improve your messaging, talk directly to your ideal customer, and improve the conversion rate on your website to improve sales, you should work with Hanna-Mari! “
Casey McGuire Davidson
Sobriety Coach
Hello Someday
Services
Enrollment Pathway
Optimization
For certification programs
I diagnose exactly where your enrollment experience is leaking revenue, and then help you fix it with a new, clear journey.
This is for you if:
- You’re getting 10K+ monthly visitors to your site, but conversion has plateaued
- You suspect there are friction points, but can’t pinpoint them
- You want someone who understands both product optimization AND certification student psychology
Brand Messaging & Website
Optimization
For coaches & wellness practitioners
I help you clarify your brand story and optimize your customer journey so the right people say yes.
This is for you if:
- You struggle to explain what you do in a way that converts
- Your website doesn’t feel like “you”
- You’re getting traffic, but not enough inquiries
Blog
The 7 Hidden Friction Points Costing Your Certification Program $300K+ Every Year (And How to Fix Them)
You know your certification program is life-changing. Your graduates tell you constantly. They credit you with transforming their careers, their confidence, their entire lives. But your certification program conversion rate hasn't budged in 18 months. You're getting...
Why Certification Programs Need Product Thinking (Not Just Marketing)
You just spent $30,000 on a marketing agency. They rebuilt your funnel. Launched Facebook ads. Set up automated webinar sequences. Optimized your email nurture campaigns. Your traffic went up 15%. Your program or course enrollment numbers? Barely moved. But why? ...
Talk to the Brain: Balancing Empathy and Authority to Attract Your Aligned Customers
You hear it everywhere: to build a thriving business, you need to be out there, be seen, be real and be vulnerable. This is how you connect, build trust, and show people exactly why they should choose you. And they have a point (to some extent). But what if you don't...