An aligned brand story is the foundation of your thriving business
Supporting soul-led entrepreneurs in crafting a brand story that converts your ideal customers into excited buyers Book a ConsultationFREE GUIDE: The 5 Biggest Brand Messaging Mistakes (Fixed!)An aligned brand story is the foundation of your thriving business
Helping soul-led entrepreneurs craft a brand story that converts your ideal customers into excited buyers Book a ConsultationFREE GUIDE: The 5 Biggest Brand Messaging Mistakes (Fixed!)You’re a heart-led entrepreneur wanting to make the world a better place, but…
You could do what you do in your sleep. It's the 'marketing stuff' that throws you off
Traditional sales & marketing advice makes you feel icky
You know what you want to say, but when it comes to writing copy, the words seem to escape you
You wish someone could just tell you what to say on your website & in your marketing materials to drive sales
But just imagine if you could instead…
Speak about your business anywhere with confidence
Have your marketing materials convert times better
Know exactly how to write copy that speaks to your ideal customer
Never worry about what to post on social again
Attract your ideal customers by being fully yourself (and not sleazy!)
Do more sales and make more money with so much ease
A heart-led and purposeful entrepreneur like you should have a business that sounds like you, feels amazing to talk about and helps you build the life you love.
Hey, I’m Hanna-Mari
I love to see purposeful, heart-driven and visionary entrepreneurs succeed.
As an empath, I have always felt that pushy sales advice and growing for the sake of growing gives me the ick.
Instead, I think we need more companies with a values-based reason for why they exist and a heart-centered approach to growth & marketing.
Perhaps yours is one of them?
I’ve seen so many purposeful entrepreneurs throw in the towel because they can’t make their message heard above all the noise.
I truly believe that if we can help entrepreneurs with a soulful mission to succeed in a world of sleazy marketing, the world will be a better place.
To do that, I’m combining my 10 years of experience in startups where I developed and sold digital products & services with my knack for telling stories.
I’ll show you how to write good copy and structure your brand story in a way that your ideal customer simply can’t help but pay attention.
“You should work with Hanna-Mari!”
“I thought my website was working well and speaking to my ideal clients. But once Hanna-Mari took me through her approach I realized that I was immediately jumping into my experience and qualifications and selling before I had truly connected with my customer.
Hanna-Mari was able to not only help me with my overall positioning but also developed a website wireframe with the optimal order of website modules and calls to action.
I have no doubt that the work we did together will increase sales of my coaching program and allow my customers to feel more at ease with their decision to trust me and work with me.
If you want to improve your messaging, talk directly to your ideal customer, and improve the conversion rate on your website to improve sales, you should work with Hanna-Mari! “
Casey McGuire Davidson
Sobriety Coach
Hello Someday
The work we’ll do is based on a few simple but powerful principles:
1. Our brains love stories
As humans, we evolved to love stories. I’ll show you how to use the structure of a story to create a sense of familiarity and trust in your ideal customers so they’ll gladly want to buy from you.
2. Your customer is the hero and you’re the guide
You are the guide who helps your ideal customer—the hero—win the day. I’ll show you exactly how to use this principle to make your customers recognize you as the guide they’ve been looking for.
3. Your voice is what they want to hear
Traditional marketing advice often tells you you need to speak to your clients in a certain way to make the sale. So not true! I’ll show you how to use your unique voice to build a brand that attracts your ideal audience on a soul level.
The work we’ll do is based on a few simple but powerful principles:
- Our brains love stories
As humans, we evolved to love stories. I’ll show you how to use the structure of a story to create a sense of familiarity and trust in your ideal customers. - Your customer is the hero and you’re the guide
You are the guide who helps your ideal customer—the hero—win the day. I’ll show you exactly how to use this principle to make your customers recognize you as the guide they’ve been looking for. - Your voice is what they want to hear
Traditional marketing advice often tells you you need to speak to your clients in a certain way to make the sale. I’ll show you how to use your unique voice to draw in your ideal clients like only you can.
Your 3-step plan to sell from the heart
1.
You’ll Tell Me Your Business Origin Story & Your Vision for It
You tell me exactly why you started your business and what you want to achieve. This will give me a lot of valuable information so I can start crafting your brand story.
2.
I’ll Create Your Bost Compelling & Best-Converting Brand Story
I’ll take everything you told me and create a structured brand story. From here, it can take many forms—a guide for you to lean on whenever you need to speak about your business, a new website, marketing materials and much more!
3.
You’ll Know Exactly How to Attract Your Dream Audience
By the time our work together is done, you’ll have a website that converts, and marketing materials that sound like you, so they truly speak to your ideal audience.
Your 3-step plan to sell from the heart
1.
You’ll Tell Me Your Business Origin Story & Your Vision for It
You tell me exactly why you started your business and what you want to achieve. This will give me a lot of valuable information so I can start crafting your brand story.
2.
I’ll Create Your Bost Compelling & Best-Converting Brand Story
I’ll take everything you told me and create a structured brand story that will be there for you to draw inspiration from whenever you need to speak about your business, or create marketing materials or social content.
3.
Crafting Your Marketing Materials & (Re-)Structuring Your Website
By the time our work together is done, you’ll have a website that converts, and marketing materials that sound like you again.
“Mind-blowing!”
“The brand messaging and website Hanna-Mari built for my coaching business is absolutely mind-blowing! I haven’t even done any social media or ads yet and it’s already converting a few clients each month!”
Ülle S.
ADHD coach
Interestium
Services
Crafting your brand story
Following the StoryBrand framework, I’ll create a cohesive brand story that will make it super easy to speak about your business anywhere you need to.
Website Audit
I’ll audit your website and tell you exactly which elements to shuffle around or add, and how to elevate your copy to make the site convert better.
Website (Re-)Structuring
Based on your brand story, I’ll wireframe your new website structure, so that it will speak to your ideal audience.
Copywriting
I’ll help you craft a strong message for your brand that speaks to your audience’s exact needs and how you can help them.
Website Development
If you don’t particularly love tech, I can help you build out your website as per the new structure.
Marketing Materials
I’ll help you craft and design your lead magnets to make sure you have amazing welcome gifts to your new subscribers.
FREE MASTERCLASS
Check Your Messaging for the Most Common Mistakes & Increase Your Conversion in 5 Easy Steps
Is your brand story helping you sell or driving your ideal customers away? Download the FREE guide and in 5 super easy steps, you can start to increase your sales right away!
The Empathic Advantage Podcast
The Empathic Advantage is a podcast dedicated to empowering empathic entrepreneurs and leaders compelled to do things differently.
I’m asking: how would the world change if everyone with a more empathic outlook on life dared to bring their whole selves to everything they do? What would the world be like if the business landscape was shaped by more empaths?
We’ll discuss strategies to start, grow and scale your aligned business. We’ll talk money, mindset, mental health, and how to remain centered and grounded, and–most importantly–yourself through the challenges.
The world needs empaths to step into their strengths now more than ever, so join me and my guests to learn how you can do just that!
