An aligned brand story is the foundation of your thriving business
Supporting soul-led entrepreneurs in crafting brand messaging that sells Book a ConsultationFREE GUIDE: The 5 Biggest Brand Messaging Mistakes (Fixed!)An aligned brand story is the foundation of your thriving business
Supporting soul-led entrepreneurs in crafting brand messaging that sells Book a ConsultationFREE GUIDE: The 5 Biggest Brand Messaging Mistakes (Fixed!)You’re a heart-led entrepreneur wanting to make the world a better place, but…
You could do what you do in your sleep. But putting it into words... that's a different story
You're bombarded with sleazy marketing strategies while all you want is to impact your customers' lives in a genuine way
You struggle to convey your specific message and tone with your VA and content creators, so you're left redoing a lot of their work
You wish someone could just tell you what to say on your website & in your marketing materials to drive sales
But just imagine if you could instead…
Speak about your business anywhere with confidence
Have your marketing materials convert times better
Know exactly how to write copy that speaks to your ideal customer
Have your outsourced help instantly GET how to write for your brand
Attract your ideal customers by being fully yourself (and not sleazy!)
Get more sales and make more money with so much ease
A heart-led and purposeful entrepreneur like you should have a business that sounds like you, feels amazing to talk about and helps you build the life you love.
Hey, I’m Hanna-Mari
I love to see purposeful, heart-driven and visionary entrepreneurs succeed.
As an empath, I have always felt that pushy sales advice and growing for the sake of growing gives me the ick.
Instead, I think we need more companies with a values-based reason for why they exist and a heart-centered approach to growth & marketing.
Perhaps yours is one of them?
I’ve seen so many purposeful entrepreneurs throw in the towel because they can’t make their message heard above all the noise.
I truly believe that if we can help entrepreneurs with a soulful mission to succeed in a world of sleazy marketing, the world will be a better place.
To do that, I’m combining my 10 years of experience in startups where I developed and sold digital products & services with my knack for telling stories & my intuition.
I get you, my fellow heart-led entrepreneur. I truly do.
I’ll show you how to write good copy and structure your brand story in a way that your ideal customer simply can’t help but pay attention.
“You should work with Hanna-Mari!”
“I thought my website was working well and speaking to my ideal clients. But once Hanna-Mari took me through her approach I realized that I was immediately jumping into my experience and qualifications and selling before I had truly connected with my customer.
Hanna-Mari was able to not only help me with my overall positioning but also developed a website wireframe with the optimal order of website modules and calls to action.
I have no doubt that the work we did together will increase sales of my coaching program and allow my customers to feel more at ease with their decision to trust me and work with me.
If you want to improve your messaging, talk directly to your ideal customer, and improve the conversion rate on your website to improve sales, you should work with Hanna-Mari! “
Casey McGuire Davidson
Sobriety Coach
Hello Someday
“You should work with Hanna-Mari!”
“I thought my website was working well and speaking to my ideal clients. But once Hanna-Mari took me through her approach I realized that I was immediately jumping into my experience and qualifications and selling before I had truly connected with my customer.
Hanna-Mari was able to not only help me with my overall positioning but also developed a website wireframe with the optimal order of website modules and calls to action.
I have no doubt that the work we did together will increase sales of my coaching program and allow my customers to feel more at ease with their decision to trust me and work with me.
If you want to improve your messaging, talk directly to your ideal customer, and improve the conversion rate on your website to improve sales, you should work with Hanna-Mari! “
Casey McGuire Davidson
Sobriety Coach
Hello Someday
The work we’ll do is based on a few simple but powerful principles:
1. Our brains love stories
As humans, we evolved to love stories. I’ll show you how to use the structure of a story to create a sense of familiarity and trust in your ideal customers so they’ll gladly want to buy from you.
2. Your customer is the hero and you’re the guide
You are the guide who helps your ideal customer—the hero—win the day. I’ll show you exactly how to use this principle to make your customers recognize you as the guide they’ve been looking for.
3. Your voice is what they want to hear
Traditional marketing advice often tells you you need to speak to your clients in a certain way to make the sale. So not true! I’ll show you how to use your unique voice to build a brand that attracts your ideal audience on a soul level.
The work we’ll do is based on a few simple but powerful principles:
- Our brains love stories
As humans, we evolved to love stories. I’ll show you how to use the structure of a story to create a sense of familiarity and trust in your ideal customers. - Your customer is the hero and you’re the guide
You are the guide who helps your ideal customer—the hero—win the day. I’ll show you exactly how to use this principle to make your customers recognize you as the guide they’ve been looking for. - Your voice is what they want to hear
Traditional marketing advice often tells you you need to speak to your clients in a certain way to make the sale. I’ll show you how to use your unique voice to draw in your ideal clients like only you can.
Get Your Story Straight in 4 Easy Steps
1.
You’ll Tell Me Your Business Origin Story & Your Vision for It
You tell me exactly why you started your business and what you want to achieve. I will couple what you tell me with my own research. I will stalk your audience online, I will dive into your website analytics and the content you have created and how it has been received. This will give me a lot of valuable information so I can start crafting your brand messaging guide.
2.
I’ll Craft Your Brand Narrative Framework and Guidelines
I’ll take everything you told me and create structured brand narrative guidelines. This includes your North Star Goal, researching and defining your ideal customer, pinpointing your brand tone of voice and finally putting everything into a converting brand story.
3.
Your Sales Channels & Materials Get a Makeover or a Serious Boost
Depending on your business stage, I’ll focus on where you most need my guidance. This might be optimizing your website for conversions, revamping your sales page for sales, defining your customer journey and value ladders and everything in between.
The goal is to boost your authentic sales through genuine storytelling.
4.
You Have the Tools to Attract Your Dream Audience
By the time our work together is done, you’ll have brand messaging guidelines that will be like your business bible. Everyone from your co-founder to your VA to your new marketing freelancer will lean on this document whenever they create anything in your business.
Get Your Story Straight in 4 Easy Steps
1.
You’ll Tell Me Your Business Origin Story & Your Vision for It
You tell me exactly why you started your business and what you want to achieve. I will couple what you tell me with my own research. I will stalk your audience online, I will dive into your website analytics and the content you have created and how it has been received. This will give me a lot of valuable information so I can start crafting your brand messaging guide.
2.
I’ll Craft Your Brand Narrative Framework and Guidelines
I’ll take everything you told me and create structured brand narrative guidelines. This includes your North Star Goal, researching and defining your ideal customer, pinpointing your brand tone of voice and finally putting everything into a converting brand story.
3.
Your Sales Channels & Materials Get a Makeover or a Serious Boost
Depending on your business stage, I’ll focus on where you most need my guidance. This might be optimizing your website for conversions, revamping your sales page for sales, defining your customer journey and value ladders and everything in between.
We’ll boost your authentic sales through genuine storytelling.
4.
You Have the Tools to Attract Your Dream Audience
By the time our work together is done, you’ll have brand messaging guidelines that will be like your business bible. Everyone from your co-founder to your VA to your new marketing freelancer will lean on this document whenever they create anything in your business.
“Mind-Blowing!”
“The brand messaging and website Hanna-Mari built for my coaching business is absolutely mind-blowing! I haven’t even done any social media or ads yet and it’s already converting a few clients each month!
The structure she built is just so clear. And mind you, my clients have ADHD.”
Ülle Sepp
ADHD Coach
Interestium
“Mind-blowing!”
“The brand messaging and website Hanna-Mari built for my coaching business is absolutely mind-blowing! I haven’t even done any social media or ads yet and it’s already converting a few clients each month!
The structure she built is just so clear. And mind you, my clients have ADHD.”
Ülle S.
ADHD coach
Interestium
Heart-Led Entrepreneurs Just Can’t Do Sleazy
I know that you want to be a successful entrepreneur whose business not only allows you to live the life you want to live, but also serves a bigger purpose. (That’s what I want, too!)
Perhaps you used to struggle with what your clients are going through now and it lights up your soul when you think you can really help them through these challenges.
To do that, you need a strong brand and a solid marketing strategy that can carry your message far and wide. The problem is, the traditional branding, marketing and sales advice you keep hearing often sounds too pushy, sleazy and dishonest.
If I might venture a guess, it probably makes you feel icky to talk about your work in that way.
I believe that the time is ripe for a new way to do business, and market and sell our services. A way that is truly aligned with who you are and not what you think you need to become in order to succeed in business.
I understand what it feels like to put pen to paper and not have the words come out quite as they sounded in your head. Or to not have your website and marketing materials convert quite as well as you’d hoped.
I’ve helped so many other entrepreneurs like you not just to build a brand story but also to put it into action on all of the platforms you use so that your ideal clients will feel excited to work with you.
Words are not always easy to find, but once found, they’ll carry your business to new heights in all areas imaginable.
Services
Crafting your brand story
Following the StoryBrand framework, I’ll create a cohesive brand story that will make it super easy to speak about your business anywhere you need to.
Website Audit & Wireframing
I’ll audit your website, build a new wireframe and elevate your copy to make the site convert better.
Sales Funnels
I’ll define your value ladder, spruce up your lead magnet and build funnels to help you capture the right audience, authentically.
Copywriting
I’ll help you craft a strong message for your brand that speaks to your audience’s exact needs and how you can help them.
Website Development
If you don’t particularly love tech, I can help you build out your website as per the new structure.
Marketing Materials
I’ll help you craft and design your lead magnets to make sure you have amazing welcome gifts to your new subscribers.
FREE MASTERCLASS
Check Your Messaging for the Most Common Mistakes & Increase Your Conversion in 5 Easy Steps
Is your brand story helping you sell or driving your ideal customers away? Download the FREE guide and in 5 super easy steps, you can start to increase your sales right away!
Blog
Stop Chasing Clients, Let Them Find You: The Marketing Power of a Brand Story
When you're deep in the trenches of running your company, the question you can often lose sight of is: do my customers even hear me above all the noise in the marketplace? This is where the power of a consistent story comes into play. Your brand story isn’t just words...
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