Two lenses on the same enrollment journey.

Your students are the heroes. You are their guide on the path to becoming experts in their field. My job is to make sure your students want to say yes.

I've spent thirteen years in product management, marketing, and sales at growth-stage startups, optimising user experiences and diagnosing conversion funnels, and shipping multi-million-dollar product launches. I know how to look at a customer journey and see exactly where people drop off.

I've also spent twenty years as a student in the health and wellness space, investing tens of thousands of dollars in programs and certifications. That's why I'm so passionate about making sure good online education programs see the enrollment numbers they deserve. I know what it feels like to land on a certification page, try to find the pricing, get confused about pathways, and never return. What a missed opportunity.

That's why I see things your team might be missing.

Most marketing consultants understand funnels but don't understand transformation. Most transformation-led founders understand their work deeply but don't understand conversion architecture. I live in both worlds.

I see your enrollment pathway through two lenses simultaneously. The product leader who knows how to diagnose conversion problems, and the long-time student who knows what it feels like to be on the other side of the buy button.