Methodology
Most engagements start and end with Phase 01. The rest happen only when there's a clear reason to continue, and only when it's the right use of your time and money.
Phase 01
Directly purchasable as the Enrollment Diagnostic
The diagnostic phase. We identify where potential students leave the enrollment journey and why. The output is the Enrollment Friction Map: a clear picture of what is actually getting in the way of interested visitors becoming enrolled students.
Phase 02
Only if appropriate after Phase 01
Design the highest-impact improvements. The output is an Implementation Blueprint covering information architecture, messaging priorities, navigation, page-by-page recommendations, implementation order, and the measurement plan that will tell you whether the changes worked.
Phase 03
Strategic guidance during implementation
Support your internal team, freelancers, or agency while changes are implemented. That means reviewing copy and designs, answering implementation questions, helping prioritise decisions as they come up, and keeping the work strategically consistent. This is not project management. It is judgment, on call.
Phase 04
After the dust settles
Review performance against the success metrics we agreed on. Compare what we expected to what actually happened. Recommend the next set of improvements based on evidence, not guesswork.
Next step
If the diagnostic uncovers work worth doing together, we'll talk about it. If it doesn't, you still walk away with a clear roadmap you can hand to anyone. Your team, an agency, or a freelancer.
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