Insights
Writing on what gets in the way of good decisions.
Notes on enrollment friction, customer journeys, conversion psychology, and the slower kind of strategy that holds up over time.
The 7 decisions every prospective student makes before they enroll in your program
Learn how to write a certification program page that helps prospective students evaluate, trust and enroll in your program without relying on fake hype.
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Your certification program enrollments are down. What should you fix first?
Certification enrollments are down. Learn how to diagnose whether traffic, conversion, messaging or your enrollment journey needs attention.
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Online course conversion rate: what actually drives enrollment?
What drives your online course conversion rate? See how traffic, enrollment journey and messaging work together to increase enrollment.
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How to increase enrollment in your online certification program
Want to increase online course enrollment? Learn what prospective students need to know, trust and believe before they're ready to enroll.
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Getting website traffic but not enough enrollments? Here's where I'd look
Getting website traffic but not enough enrollments? Find out where your enrollment journey may be losing potential students.
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Your reputation is carrying your website. But for how long?
Your reputation is carrying your website. But for how long? Discover why founder trust can hide enrollment friction, and what it could be costing you.
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Your course is fine. Your enrollment journey needs attention.
Future students aren't just buying your course. Learn why certification enrollment starts long before someone clicks "Enroll Now", and how to improve it.
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The 7 hidden friction points costing your certification program $300K+ every year (and how to fix them)
A field guide to the IMPACTS Framework: the seven friction points I see over and over in wellness, health, and lifestyle certification programs, and the quiet fixes that recover six figures in enrollment revenue.
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Why certification programs need product thinking, not just marketing
Marketing gets people to your site. Product converts them once they arrive. A note on why $30K spent on ads rarely moves enrollment, and what to look at instead.
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Coming soon