Phase 01 · Directly purchasable
The Enrollment Diagnostic.
A focused diagnostic for established certification businesses, training providers, and online academies. We find out exactly where prospective students drop off, why it happens, and what should be addressed first.
Who it's for
Founder-led education businesses with existing traffic, a strong reputation, and an enrollment number that's lower than it should be. And a hunch that the problem isn't more visitors.
What it solves
The gap between interested visitors and actual enrollments. The quiet confusion in pricing, pathways, or messaging that's invisible from the inside but obvious to the people leaving.
Investment
$1,950
Two to three weeks · Limited engagements per month
Deliverables
What you walk away with.
01
Enrollment Friction Map
A visual representation of your current enrollment journey with the friction points clearly marked. Where attention is lost, where confusion starts, and where decisions stall.
02
Prioritised findings
Each friction point ranked by likely business impact and effort to address. No 47-item lists. The decisions that matter, in order.
03
Business impact assessment
A grounded view of what each issue is plausibly costing you in enrollments, and what fixing it could reasonably change.
04
Roadmap for next steps
A clear sequence of recommendations your team, freelancers, or agency can act on. Designed to be handed off, not held hostage.
Process
How the engagement runs.
Kickoff call
We align on your programs, audience, current enrollment data, and what you've already tried.
Independent diagnostic
I review your enrollment journey end-to-end: pages, pathways, messaging, analytics. I look through both a product and a student lens.
Findings session
A working session where I walk you through the Friction Map, the priorities, and the reasoning behind each recommendation.
Written deliverables
Everything documented so your team can act on it without needing me in the room.
Questions
Frequently asked.
How long does it take?
Typically two to three weeks from kickoff to findings session, depending on the size of your offering and how quickly we can access the necessary data.
What do you need from me?
Access to your current site, analytics, and any existing customer research. A kickoff call. And honest answers to questions about what's working and what isn't.
Will this tell me what to write or design?
It will tell you what to address and in what order, with the reasoning behind each priority. Copy, design, and development are separate work. Often mine, sometimes your team's or an agency's.
What if I just want a second opinion on a redesign?
That's often a better use of a diagnostic than people assume. Catching a structural problem before it gets shipped is exactly the point.
Do you guarantee a conversion lift?
No. The audit guarantees clarity about what's getting in the way and what to do about it. The implementation and the results depend on what you choose to do next.